About the Brand
Chapter 1: The Idea
ArtWear by Natalia Brooks is built on the idea that art can exist beyond the canvas and become part of everyday life. The concept explores the potential of bringing artwork into a wearable form, expanding the boundaries of creativity.
Chapter 2: The Process
Each piece begins with an original painting created in Switzerland and is transformed into fine silk, printed and finished in Como, Italy — the European capital of silk craftsmanship.
Months were spent searching for partner factories: selecting producers, testing color accuracy, texture, and print quality — until the factories were found whose standards matched the brand’s own.
Every fabric faithfully transmits the rhythm and emotion of the original artwork.
Chapter 3: Democratising Silk
At the heart of the project lies the intention to democratise silk — to bring it back from the world of evening luxury into everyday life. Silk should not be reserved only for rare occasions; it is a fabric to live in — to move, work, travel, and feel free.
ArtWear by Natalia Brooks redefines silk as a fabric of freedom: cool, confident, and natural.
The silhouettes — often oversized — are designed to move with the body, never against it. Each garment is tested for comfort, balance, and all-season wearability: a silk shirt becomes a summer jacket and slips easily under a winter coat — timeless, functional, alive.
Chapter 4: Silk Protects
The next natural
step after creating scarves was to bring the paintings to clothing. This allowed
the artistic message to be amplified, making the imagery and emotions of the
works feel even closer and more tangible for people.
For one of the
exhibitions, the very first kimono — “Neptune’s Garden” — was created from
Italian silk, based on the painting of the same name. And something unexpected
happened: the kimono was sold right at the exhibition, as it was being worn by
the artist herself. In this way, the exhibition became a kind of showcase for
the very first sale of Art Wear.
From that moment,
the concept of ArtWear by Natalia Brooks as a full-fledged brand was born: silk
accessories and clothing carrying original artworks. Today, the collection is
made to order and follows a slow-fashion philosophy — emphasizing quality, sustainability,
and respect for art.
Chapter 5: Textural Poetry
Experiments with silk textures are at the core of Natalia’s creative process.
She often uses the same painting on different types of silk — chiffon, satin, crêpe-de-chine — or combines them within a single piece.
Satin appears in two weights — light and denser — allowing pieces to adapt to warmer or cooler weather.
Chiffon, Natalia’s favorite summer silk, is weightless yet becomes softly opaque when printed, eliminating the need for lining. The garments remain breathable, refined, and cool.
Chapter 6: Multi-Style & Multi-Season
Fashion must offer more than the application of art prints. This is why ArtWear naturally expanded to include pieces made from solid-colored Italian silks. These elements complete and harmonise the looks.
Finding the right color combinations required numerous tests.
Solid pieces became the key to the brand’s multi-style concept.
Thanks to the mix of printed and solid silk, each ArtWear item becomes adaptive: fitting into a city rhythm, a resort atmosphere, daily life, or an evening look.
The same kimono can be beachwear, citywear, or businesswear; it can be worn as a jacket, blouse, dress, or kaftan.
A silk shirt easily transforms into a summer jacket or an outer layer.
The interplay between art prints, solid silks, and a capsule approach makes the collection truly multi-style and multi-season — flexible, dynamic, and capable of creating endless variations.
Chapter 7: The Capsule Approach
The capsule approach emerged naturally from the principles of multi-style and multi-season design.
Each ArtWear capsule is a group of pieces united by a single artwork — a painting that becomes the foundation of the fabric print.
For example, choosing the Silver Blue capsule reveals all the items created from that particular art print — pieces that harmonise and form a complete mini-wardrobe.
A typical capsule includes several multifunctional pieces — from kimonos and shirts to tops and trousers — that can be combined in many ways.
This system creates a thoughtful, flexible, and enduring wardrobe where one piece leads to another, and together they reveal the full potential of silk and art.